Marketing & Advertising

Media planners identify which media platforms would best advertise a client's brand or product. They work within advertising agencies or media planning and buying agencies. They enable their clients to maximize the impact of their advertising campaigns through the use of a range of media.

 

Media planners combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.