The media planner’s duties are usually categorized in one of two areas: preparation or execution.
During preparation media planners:
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Analyze a client's account to understand the advertising and business goals
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Clarify the target audience for the client and their advertsiment
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Analayze responses of those gorups to different ads
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Work with creative agency teams to define the most effective campaign strategies
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Reasearch and analyze success and failures in different platform areas
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Decide the most appropriate platforms to release the campaign
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Propse the selected strategy to the client
In the execution stage media planners:
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Work with other departments and media buyers or with a special agency
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Contact newspapers, magazines, websites, to spread the range of the campaign
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Proofread advertisements before they are released
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Keep records of the campaign's success and failure
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Evaluate the overall effect of the advertisment