Marketing & Advertising

To become a media planner, there is no specific training or graduate degree required, though many agencies require a college degree or specialization in:

• Communication and media studies

• Business management and marketing

• Advertising

• English and journalism

• Operational research

• Statistics

• Psychology

• Other related areas  

Some skills that provide an advantage in the field include:

• High and assertive confidence

• Strongly developed negotiation skills

• Ability to establish strong interpersonal relationships with colleagues and media owners

• Detailed analytical and organizational skills

• Capability to work under high pressure